As the nation’s largest third-party supportive service provider for affordable housing communities, Portfolio Resident Services was in the market for a total transformation to match their growth. Inspired by their kind-hearted, purpose-driven team and humanitarian mission, Encircle defined their values, differentiators and business goals and took the reins for a rebrand and new website, as well as ongoing support in social media management, event coverage and more. Since then, PRS has seen significant growth in web traffic, impressions and engagement, presenting a cohesive voice and aesthetic and reinforcing their reputation as industry leaders.