Brazilian Jiu Jitsu

Perennial came to us with the goal of building a jiu jitsu and wellness brand that inspires and motivates Dallas residents searching for strength and community. With a world-champion, third-degree black belt instructor and a holistic approach to health, Perennial aimed to cultivate a fellowship of like-minded people elevated by best-in-class offerings. Encircle crafted their brand around these values and the principles of jiu jitsu, providing a comprehensive guide ranging from logo usage, color and type to voice, character and content pillars. With this foundation, we created a website, branded merchandise and more to kick-start their mission and connect with their target audience